The Windmill
Program Chair:  Mark Rogo August 8,  2013
This Week...
August 15
Dr. Ann Coscarelli, Director
"Simms-Mann UCLA Center for Integrative Oncology"

August 22
Dr. Matt Malkan
"Origins, the Grand Philosophical Question"

August 29
Jim Crane & UCLA Rotaract
"Our Future Leaders Run the Meeting!"
August 15 
Dr. Ann Coscarelli
"UCLA Center for Integrative Oncology"
August 22
Dr. Matt Malkan
"Origins, the Grand Philosophical Question"
Terry M. White led us in the flag salute and Paul Aslan stepped in for the invocation, but Phil Gabriel arrived breathlessly at the last minute with a story to tell.  It seems that a good friend in his 50's with everything to live for was recently killed in a hot air balloon accident in Switzerland.  Phil urged us all to consider all those undone deeds we promised ourselves and others and get them done today.

Rev. Gauld was called upon to lead us in God Bless America and our rendition showed more gusto than discipline-heartfelt, nevertheless.
Pres Mark asked the membership what those seated at the head table had in common.  After many insulting answers were shouted out, he related that PP Eric Loberg, PP Don Nelson, PP Chris Bradford, Prof Board (our speaker), and Dr. Colby Smith are all teachers or graduates of UCLA. Such statements recognizing Bruins are usually met with rousing applause, but not today.  It's not wise to stump your audience!
Tom Barron then asked for volunteers to perform good deeds and a few hands went up.  He deputized those individuals to work their hardest for club membership this year.  After hearing whom Pres Mark has in the pipeline, we should be ashamed if we don't bring in a new member every month.

Our Merchant Minute was presented by Vicky Curtis of Curtis and Company which is a full-service marketing, advertising, and design firm.  She told us how her clients were using interactive video to communicate their products and services anywhere, anytime, to anyone who tunes in.  It beats cold calling!
We were happy to see Bill Pierce and Kevin Komatsu sneak into the meeting-I guess they heard that the food had improved or perhaps they like real estate humor (Pres Mark).
PP Chris Bradford regaled us with the whirlwind tour he and Ann Samson and Paul Aslan took visiting Japanese students on last week, including the Stars Walk of Fame, the Auto Museum, Yamashiro restaurant, and other Hollywood Icons.
Dr. Colby Smith, our VP, introduced his friend, our speaker for the meeting, Dr. Simon Board, UCLA professor of Economics.  Dr. Board attended University of Toronto and Stanford Business School.  
Dr. Board introduced us to his study of game theory as it relates to internet reputations. By reputation, he is referring to the impression we get of sellers on Ebay, for example, from the number of reviews they receive and how many are favorable.  Amazon is another good example-wouldn't you be most likely to purchase an item from a seller who has many good reviews of their service?  He showed us where more items were sold-though the product was identical-at a $20 higher price by a seller with a long and distinguished train of reviews.  Buyers must be perceiving value in these good reviews to pay more for the same item.  Of course there are issues that cloud the waters.  For example, if a buyer disses a seller, that seller is very likely to diss the buyer back.  It's also clear that some reviewers have an agenda or are morons and their opinion carries little weight.  Unfortunately, they are incognito and can pop up elsewhere under another name.
One of our merchant members complained that buyers came into his retail store and threatened to give him a bad review on Yelp if the store owner didn't give him a discount.  To the merchants, this "service" looks like extortion, though I've heard the same said about the Better Business Bureau.  
Clearly, this is a field worth studying, but like the study of psychology, one must bring a grain of salt to the picnic.  The term "garbage in-garbage out" comes to mind.  Still in its infancy, interactive internet "reputations" are of value and will only become more so.  Tens of millions of internet junkies can't be wrong, or even if they are, their aggregated opinions carry a lot of weight.  Thank you, Dr. Board, for bringing YELP to the WVRC!
Don't miss our next meeting, August 15, when the speaker will be the Dr. Ann Coscarelli, Director of the UCLA Department of Integrative Oncology.  Jim Crane's UCLA Rotaractors will be back onAugust 29th to run our meeting.  Until then, don't trust anyone over 30!

Y O PP Dwight

Westwood Village
Mailing address: P.O. Box 24114, Los Angeles, CA 90024-0114
Meets: Thursday, 12:30 PM, UCLA Faculty Center
480 Charles Young Drive, Los Angeles, CA 90095


Club President

Mark Rogo

(213) 280-6415


President Elect 

Aly Shoji

 (310) 592-4893  


Vice-President/Club Service
Colby Smith

(310) 948-9198



Ann Samson 

 (310) 577-2307



Terry M. White

(310) 704-5802


Immediate Past President

PP Dwight Heikkila

(323) 573-3009




Doug Baker

Community Service

 Diane Good 

(818) 706-6838 


International Service
Marsha Hunt

(310) 500-9828   


Youth Service 

(310) 733-678


Interact Chair

Ann Samson

(310) 577-2307


RI Pilot  Program

PP Ed Jackson

(310) 836-9085 


Directors At-Large

Paul Aslan

 (310) 666-3925   

AG Gordon Fell

 (310) 839-0478

PP Don Nelson

 (310) 472-9488

Brian Whitney

(310) 210-8394

Vocational Service   (310) 408-2822  

Rotary Foundation Co-Chairs
PP Steve Day

(310) 670-5013 

AG Gordon Fell

(310) 839-0478


WVRC Foundation Endowments

PP Don Nelson

(310) 472-9488


Social Media

PP Ron Lyster

(310) 400-0678


Membership Co-Chairs

Tom Barron

(310) 476-3871

David Friedman

(818) 439-1669

Meeting Setup

Ralph Beasom

(310) 472-8023


Visitor Check-in

Phil Gabriel

(310) 985-4488


Membership Directory

 PP Don Nelson 

(310) 472-9488



Paul Aslan

 (310) 666-3925



PP Peter More

 (310) 502-2933

PP Richard Thompson

(310) 408-2822


WVRC Auxiliary President

 Sook Heikkila

(310) 820-6090

Ron Burton
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